In June 2020, the U.S. Supreme Court rejected a rule that the combination of a generic term and a generic top-level domain (“gTLD”) is per se generic. See USPTO v. Booking.com B.V., 140 S. Ct. 2298 ...

Additionally, consumers view food-at-home inflation as 24.3%, approximately double the inflation rate reported by the U.S. Bureau of Labor Statistics. The distorted consumer viewpoint highlights a ...

Brand perception is increasingly central to how consumers decide which products and services to trust and purchase. As ...

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Learn how the halo effect strengthens brand loyalty, boosts market perception, and impacts consumer behavior, rooted in ...

New research highlights consumers' desire for brands to lead with transparency - strengthening credibility and deepening audience trustSAN FRANCISCO, April 21, 2026 (GLOBE NEWSWIRE) -- Meltwater, a gl ...

Ultra-processed foods have received a barrage of bad press in recent years, resulting in a sharp decline in consumer acceptance. But ultra-processing methods are going nowhere fast. So, what can the ...

What does it mean to eat healthy? A survey by the International Food Information Council (IFIC) finds that 74% of consumers believe that food and beverage choices are interconnected with mental and ...