LIVONIA, Mich.--(BUSINESS WIRE)--Valassis, a Vericast business and the leader in marketing technology and consumer engagement, today announces that for the second consecutive year the Valassis ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

Here we review three experiments conducted on consumer behavior and discuss how leveraging these studies can boost your startup’s performance. Startups are synonymous with innovation. In this fiercely ...