Nicole Tidei is a Vice President at Pinkston, a Washington D.C.-based full service branding, marketing and communications firm. In today’s environment, where information spreads instantly and ...

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...

For many businesses, strategy is built in one room and the communications plan is built in another. The two eventually meet, often late in the process, when leaders hand over decisions and ask their ...

Media by Mother, the media operation recently formed by independent ad agency Mother has hired Maria Van Buskirk as head of communication strategy for the New York office. Van Buskirk joined Media by ...