Color swatches seem like a modern invention. Pantone, for instance, is tied up with the emerging post-World War II economy that needed to standardize colors in products and print media around the ...

While the eye can take in hundreds of thousands of different shades and colors and the brain can process them, noting even small differences in shades, the way language is used to describe color ...

Another entry for the ever-expanding category of "the brain is a very strange place" posts. A paper in PNAS suggests that what we call a color may influence how we perceive it. The image below shows a ...

– I gladly respond to the invitation extended to the “ friends of the Club ” to “ tell their experience ” respecting color language. The numerals also offer the same suggestions. 1 is black ; 2, dark ...