The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Optic White(R), a leader in oral care and teeth whitening, today announced the launch of its latest innovation, the NEW Colgate(R) Optic White(R) Pro Series Toothpaste. As an evolution of the original ...

A two-year advertising dispute ends with the High Court backing regulators and ordering the slogan withdrawn from Kenyan ...

Colgate-Palmolive, the company that owns several toothpaste brands sold nationwide, is squeezing out a new marketing plan for its packaging and advertisements after two Texas politicians — and U.S.