STILLWATER, Okla. (KFOR) — Oklahoma State football helmets will have a new feature on the field this year. The Cowboys will be donning QR codes on the back of their helmets. When scanned, fans will be ...

Oklahoma State football is at the forefront of a new approach for raising funds when it comes to the ever-evolving NIL era of collegiate sports. The Cowboys will wear QR codes on the back of their ...

This season Oklahoma State players will wear helmets adorned with QR codes that direct fans to a webpage where they can donate to the program's NIL collective, Cowboys coach Mike Gundy announced ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. In an effort to bolster fundraising for Oklahoma State University's ...

STILLWATER, Okla. — If you see a little sticker on the back of Oklahoma State football players' helmets this season, there is a reason. Oklahoma State announced Tuesday its players would wear QR codes ...

TEAM Concept reports QR codes are becoming vital for brands, enhancing consumer connection and trust through storytelling, especially in marketing.

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. STILLWATER, Okla. (KFOR) — Oklahoma State ...