On Wednesday, the team unveiled a new alternate helmet that is all brown with two orange stripes down the top, and they showcased their new helmets by pairing them with their all-brown color rush look to create a head-to-toe brown uniform.

The NFL ending its one shell rule has opened up the floodgates for throwback and alternate helmets to return across the league — and the Cleveland Browns are the latest to join in on the fun. On Wednesday,

CLEVELAND, Ohio — On Wednesday, the Browns unveiled their new alternate uniform ahead of the 2025 season, coined the “Alpha Dawg” uniforms. It’s an all-brown alternate helmet that will be worn with an all-brown jersey combination through three games this season.