As more and more automotive brands push forward with a future geared toward electric vehicles, advertising may become key. General Motors has never shied away from big ad campaigns, and it's likely to ...

DETROIT – General Motors Co's Chevrolet brand is consolidating its global advertising, undoing a partnership created a year ago between Interpublic Group's McCann Worldgroup and Omnicom Group's Goodby ...

McCann Worldgroup’s Detroit-based dedicated Chevrolet advertising agency has hired a Saatchi & Saatchi executive — who has experience with Toyota — as its new global chief creative officer. Fabio ...

In a recent ad campaign, Chevrolet made the claim that their cars are "more reliable" than Honda, Toyota, and Ford. This claim is based on some very selective survey data that Chevy sponsored. Toyota ...

Students in a class in the Eller College of Management are running an advertising campaign for Chevrolet as part of a competition between more than 20 large universities nationwide. The advertising ...

Reach out to an image on the television screen and wrap both hands around what appears as a steering wheel to test drive Chevrolet's Volt electric car. The General Motors brand kicked off an ...