Simply called the Phantom Cherry Blossom, it is inspired by "the fleeting beauty of the sakura blooms" — the flowers only last for about a week.

Cherry blossom trees are trending in the world of beauty. Just ask Peter Philips, creative and image director at Christian ...

From delicate, floral fragrances to cherry blossom-powered skincare, the beauty world is besotted with the pink flower this ...

Cherry blossom season is in full swing in Washington ... Photos on Friday show the trees in bloom with white and pink flowers. The National Park Service determines the cherry blossoms' peak ...