Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...

For small and medium-sized businesses (SMBs), growth today depends less on any single channel and more on marketing systems working seamlessly together. Websites, search, social, video, creative, and ...

In January, data lakehouse pioneer Databricks hired OpenText and Cisco Systems channel marketing veteran Ghassan Lababidi as the company’s new Global Partner Marketing Leader. Lababidi (pictured) ...

Indirect sales is a long-standing marketing and sales model that is expected to continue growing rapidly over the coming years, with McKinsey leaders predicting that channel partner ecosystems will ...

Henry McIntosh is founder of Twenty One Twelve Marketing - specialists in ideal client acquisition for tech, SaaS and financial firms. Sometimes, these declarations are the product of naivety; other ...

NEW YORK--(BUSINESS WIRE)--StructuredWeb, the leading AI-first partner marketing automation platform for global enterprises, announced today it has been named a Leader in The Forrester Wave™: Partner ...

There was a recognition internally that we needed to re-establish the LogMeIn brand with partners. There’s a lot of goodwill there. But more importantly, we needed a program designed specifically for ...