the need for a well-built CRM system transcends mere customer data management. It enables organizations to bring to life that vision of a customer-centric strategic framework. It equips ...

Learn about using custom relationship management systems for GovCons — the key benefits, core features, best practices and ...

As our digital focus month begins, Ash Rishi shares his belief that CRM is not a solution, but in fact a strategy in pharma marketing. He also shares his top five reasons as to why a dedicated CRM ...

However, as firms seek to drive business development, client engagement and revenue growth, CRM needs to evolve into a strategic growth platform. With the integration of automation, analytics and ...

Strength: Customers view Salesforce not just as a CRM software provider, but as a strategic advisor that ... The company has created an application framework that enables organizations to design ...