As our digital focus month begins, Ash Rishi shares his belief that CRM is not a solution, but in fact a strategy in pharma marketing. He also shares his top five reasons as to why a dedicated CRM ...

CRM strategies have failed to have lengthy success. In particular, the firm's three-year risk-adjusted success ratio demonstrates that only 22% have beaten their respective category median on a ...

CRM strategies have failed to have lengthy success. In particular, the firm's three-year risk-adjusted success ratio demonstrates that only 22% have beaten their respective category median on a ...

Employing these revolutionary features in your CRM strategy ensures that your business will be flexible and responsive to ...

Blending deep CRM expertise with AI innovation, Chitrapradha Ganesan is leading the shift from reactive customer management ...

AI-powered CRM systems help marketing organizations and brands improve ... Moran added that marketing success hinges on effective data use. A solid strategy includes effective data management and ...

Brands understand the importance of reaching consumers on their mobile devices, yet many still find it difficult to implement a mobile CRM strategy. There are many challenges to implementing mobile ...

AI and CRM strategies can help bridge this gap, improving CX and loyalty. Jonathan Moran from SAS discusses how AI is advancing CRM beyond contact centers and marketing and what's needed to ensure its ...

many companies have chosen to implement a Customer Relationship Management (CRM) strategy to manage the customer-facing processes of their business. Customer Relationship Management is nothing new. In ...

That was the challenge facing Q Financial Services. The firm had expanded beyond mortgages into commercial finance, pensions and estate planning, and its existing CRM wasn’t keeping pace. Initially, Q ...