Learn how to create an effective CRM strategy in 8 easy steps to boost customer relationships, streamline processes, and drive growth. Customer relationship management is vital for any business ...

David Bradshaw, a principle analyst at Ovum, writes a column for Silicon.com. COMMENTARY--CRM is irrelevant. All CRM projects have been complete failures. No one is doing CRM any more. All the CRM ...

Juggling customer details, remembering follow-ups, and keeping track of every interaction can be overwhelming for small ...

A successful CRM project balances strategy, process, technology and employee initiatives so that you address all of them within the time and resource limitations you face. I have broken these ...

It is easy to find hundreds of CRM implementations these days, but identifying the companies that have been able to use these implementations for greater business advantage with customer relationships ...

Customer relationship management programs have become too much about the technology and not enough about the customer relationship, according to Harvard Business School professor Susan Fournier. The ...

In today's competitive market, customers expect highly personalized and timely brand interactions. Customer experience is paramount: 80% of customers say the experience a company provides is just as ...

Despite best intentions and good advice, accountants have long avoided or been mystified by the concept of customer relationship management practices and tools. to be fair, many in the pro-fession ...

(Direct) The rest of the world finally appears to have caught up with direct marketers’ focus on accountability. Marketing databases are overflowing with information — they can hold millions of ...

IDC predicts strong growth in European CRM spending - but says you must set measurable objectives to get return on investment. New research from the analyst group, IDC, predicts 20 percent compound ...