Learn how to create an effective CRM strategy in 8 easy steps to boost customer relationships, streamline processes, and drive growth. Customer relationship management is vital for any business ...

CRM has become known not only for amazing successes, but also for the numerous documented failures. Although the media has been flooded with case study after case study of corporate America and its ...

Juggling customer details, remembering follow-ups, and keeping track of every interaction can be overwhelming for small ...

Part 1 of this series on getting started with CRM addresses factors to consider when deciding whether the time is right to take the plunge.Part 2 offers advice on how to choose the right CRM tool.Part ...

Customer relationship management programs have become too much about the technology and not enough about the customer relationship, according to Harvard Business School professor Susan Fournier. The ...

It is easy to find hundreds of CRM implementations these days, but identifying the companies that have been able to use these implementations for greater business advantage with customer relationships ...

In today's competitive market, customers expect highly personalized and timely brand interactions. Customer experience is paramount: 80% of customers say the experience a company provides is just as ...

(Direct) The rest of the world finally appears to have caught up with direct marketers’ focus on accountability. Marketing databases are overflowing with information — they can hold millions of ...