Demystifying CRM Objectives First, CRM objectives need to be clearly defined. For example, catalogers view retention on a sliding scale based on customers' most recent purchases. Recent purchasers are ...

Business objective: Increase client base by 10 percent with a corresponding 10 percent increase in revenue in the next three years. Processes impacted: Lead conversion process, which includes ...

By some accounts, as many as 70% of all customer relationship management (CRM) projects fail to meet their intended objectives. Technology failures get most of the blame, but technology isn’t ...

While dedicated CRM software provides advanced features and automation, it may be overkill for most small business owners.

Assign contacts and accounts to each of your employees and set objectives for getting their data cleaned, updated and revised by the time the COVID-19 situation is over and they return to the office.

The amount of effort spent on talking and thinking about the best ways to connect with customers truly is incredible. The amount of ink spilled -- real and virtual -- the number of conferences held, ...

Of all the questions a company needs to ask when determining which CRM software to implement, perhaps the most important is the most overlooked: How independent is your CRM consultant? What? You ...