The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

DoubleVerify launched a new suite of services designed to help advertisers better match their brands with specific connect-TV ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Charles Cantu, CEO and founder at Reset ...

For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating ...

The advertising world is reeling. Just last week, Elon Musk, in a move many are calling a death knell for responsible advertising, sued the World Federation of Advertisers (WFA), leading to the ...

Social media platform X, formerly Twitter, is looking to set the record straight after its brand safety score on a key platform used by major media advertisers displayed an inaccurate rating for four ...

Measure, calibrate, and optimize are part of a new strategy outlined in a white paper from Integral Ad Science released Tuesday. For advertisers it has become a critical part of managing media quality ...

The video game industry is growing at an unprecedented rate, with revenues estimated to surpass $200 billion this year. As the number of gamers and the demand for new games continue to increase, the ...

Scandals, true crime, and controversy—oh my! There’s no shortage of spine-chilling topics that give brands the creeps. And since it’s Halloween, now is the perfect time to address those unsettling ...

Social media platform X, formerly Twitter, is looking to set the record straight after its brand safety score on a key platform used by major media advertisers displayed an inaccurate rating for four ...