Packages of Brainiac fruit snacks. Credit: The Image Party/Shutterstock.com Bel Group has acquired Ingenuity Foods’ Brainiac and Little Brainiac brands, US products said to “support brain health”.
This story was originally published on Food Dive. To receive daily news and insights, subscribe to our free daily Food Dive newsletter. GoGo squeeZ owner Bel Group purchased Ingenuity Foods, which ...
How do you tackle a challenge as vast as closing America’s brain nutrition gap? Mark Brooks, CEO and co-founder of Brainiac Foods, is answering that question by creating everyday foods packed with the ...
Bel Group Acquires Ingenuity Foods’ Brainiac® Brands to Expand Its Better-For-You Snacking Portfolio
Chicago and New York, May 06, 2026 (GLOBE NEWSWIRE) -- Bel Group, a global player in dairy, fruit, and veggie snacking and the maker of iconic brands Babybel®, GoGo squeeZ®, Boursin®, and The Laughing ...
The Bel Group acquisition of Brainiac highlights a fast-growing category where nutrition science, parental anxiety and marketing ambition are converging Growing concern over children’s mental ...
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Bel buys "brain health" brand Brainiac
Bel Group has acquired Ingenuity Foods’ Brainiac and Little Brainiac brands, US products said to "support brain health". California-based Ingenuity Foods markets products "backed by nutritionists and ...
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