Adult cereal box characters look straight ahead. The researchers also found the making eye contact increases brand loyalty, by about 16 percent, compared with characters the gaze straight forward.

Sarah Paulson will never reveal what her Bird Box character saw as fans still can’t work it out Alicia Adejobi Published January 17, 2019 10:27am Updated December 13, 2019 11:58am Comments ...

When walking down the cereal aisle, the best line of defense for children and adults may be to avoid eye contact … with the cereal box characters. It's nothing new that items are strategically ...

PHILADELPHIA, March 8 (UPI) -- Children ages 4-6 said they enjoyed a cereal more when a popular cartoon character like Shrek was on the box, U.S. researchers found. Doctoral students Matthew ...