Americans, particularly the famous ones who have a proclivity for launching a new brand every week, are in love with tequila. Year after year, the category continues to grow. New data suggests ...

Patrón is synonymous with tequila, but the premium brand's starting price tag may be difficult for many to shoot down. A bottle of Patrón Silver costs $50, or $600 for a 12-bottle case.

Head to a liquor store for some tequila, and the selection can feel intimidating. As the fastest-growing spirit style in the U.S. (per the Distilled Spirits Council), more and more bottles appear ...

Available in limited quantities worldwide, Tequila Don Julio 194? (? pronounced "Gou") is a special edition bottle celebrating the brand's deep roots in nightlife and music culture ATOTONILCO ...