How Hip-Hop Took Over TikTok: The New Rules of Going Viral

Hip-hop didn’t just go viral on TikTok. It rewrote how songs blow up. Short hooks, simple dances, and fan participation now ...
Daily Trojan

My complicated relationship with rap and hip-hop

Ever since I was introduced to the style of hip-hop dance, hip-hop and rap music have been focal to my music taste. I stretch and warm up to artists such as The Notorious B.I.G. or Dr. Dre. The heavy ...
Afro

As the stars of hip-hop’s golden age approach their golden years, some confront questions about whether old blood can make new music

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) (THE CONVERSATION) It’s always awkward telling people what I do for a living. I’m a ...