But don't stop at discounts. Do you have a back-to-school marketing plan? Many marketing departments seem to lack a marketing plan for continually marketing to the young and restless. Moreover, ...

“Variations of SMS, mobile-optimized email or in-app push notification mobile marketing ... For back-to-school shopping, consumers are not most likely looking for shopping ideas and inspiration.

Participants opt-in to receive text-message alerts with fashion ideas, special store offers and sales. "Yes, mobile marketing will be part of our back-to-school campaign this year," said Kate ...

H&M combines back-to-school marketing with trending quiz content Numerous brands are creating their own quizzes, such as H&M introducing consumers to its products with a quiz that generates which back ...