Do not eat your lip balm!!!! Even if it comes in scents like Vanilla Toffee, Blackberry Sorbet, and literal "Yummy Gummy." Even if it's so, so buttery!!! On April 4, e.l.f. Cosmetics is launching its ...

The term “holy grail” is throne around a lot in the beauty world, often in conjunction with Charlotte Tilbury’s Pillow Talk.

Shoppers are loving this cute lip gloss, saying that it gives a hint of pink and shine to the lips — perfect for anyone who wants to add a bit of glamour to their pout without going overboard.

doesn't leave my lips sticky and leaves a lovely shine. I love this balm's pigmented bubblegum pink colour. It is such a lovely shade that compliments my skin tone." ...