The concept of a product portfolio matrix was developed by Boston Consulting Group in the 1970s to analyze economic activity for specific products. This matrix, based on business growth and market ...
Ever wondered what universally accepted “techniques” marketing teams use to figure out the success/failure of particular brands? Well, today’s your lucky day, because today we’re about to learn how ...
RA’ANANA, Israel--(BUSINESS WIRE)--NICE Systems (NASDAQ: NICE) and The Boston Consulting Group (BCG) today announced a new strategic partnership aimed at helping companies transform their customers' ...
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