The future of B2B selling is about stewarding customer relationships. Larger outsourced agencies are built around customer-first coverage models that encourage collaboration across territories and ...

B2B renewals are won or lost 180 days before the contract expires. Dow serves as the gold standard for linking experience to commercial growth.

As B2B buying grows more complex, business-to-person marketing helps brands reach real individuals through identity resolution, personalization, and interoperable ecosystems.

GigaCloud Technology (NASDAQ:GCT) executives used an appearance at the Needham Growth Conference to outline the company’s B2B ...

When talking about performance marketing, people normally think of online advertising. Pay-per-click (or pay-per-action) is the performance model agencies and media typically offer to their ...

New intent-driven intelligence framework helps B2B marketers and sales teams move beyond volume-based tactics and focus on verified buyer ...

Changes are afoot in the business-to-business (B2B) landscape – and as we’ve heard recently from leaders in the space, many of them think it’s time for B2B’s golden age as work becomes more creative ...

Chegg, Inc. CHGG is reshaping its business model to address rising uncertainty in student-driven online traffic. The company is shifting focus toward a business-to-business model, where revenues rely ...