Packaging is often the first handshake between a product and a person. The shape, weight, sound when opened, material—all come together to create the first and often final verdict: buy or don’t buy.

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

Apple CEO Tim Cook has long believed in the potential of augmented reality, envisioning a future where AR is as common as eating meals. Years of rumors and leaks suggest that Apple is venturing ...

Amazon is getting into the augmented reality glasses market, according to a report from The Information. The Seattle-based tech giant is reportedly developing its own smart glasses for both consumers ...

Snap, parent of Snapchat, has acquired spatial augmented reality company Illumix in a bid to boost its AR efforts. The ...