To help B2B marketers gain a more reliable understanding of advertising responses, LinkedIn is updating its advertising attribution models with a new hybrid attribution methodology that the ...

In the past couple of years, digital advertisers and ad platforms have increasingly returned to marketing mix modeling (MMM). In this generations-old approach, media channels (like TV, radio and print ...

Advertisers attempting to measure a campaign see clicks and impressions, but have no idea which companies engage with the ads ...

Your marketing data doesn’t need to be perfect — but it does need to be unified. Industry expert Jessica Hatzis explains how.

Channel99 is taking aim at this blind spot. The San Francisco-based company announced an integration with LinkedIn’s Company ...

Marketing has never had more data – and never been more blind. Third-party cookies are disappearing, ad platforms guard their insights, and reports are riddled with ...

The industry leaders and experts will share insights on the topic ‘The Attribution Puzzle: How to Measure Mobile Campaign ...

The National Academies of Sciences, Engineering, and Medicine are private, nonprofit institutions that provide expert advice on some of the most pressing challenges facing the nation and world. Our ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s fast-paced automotive industry, car dealerships constantly seek ways to maximize ...

AI attribution company Sureel AI teams up with the Swedish music rights society to provide advanced attribution technology ...