Apple is reportedly planning to introduce advertising to its Maps application as early as next year. This move, which will feature sponsored places highlighting businesses near users’ destinations, ...

Apple TV won’t have a Netflix-like awakening anytime soon with regard to an ad-supported option of its streaming service. For many years, Netflix resisted many industry analysts who expected and ...

Despite the proliferation of ad-supported streaming, Apple has no plans to follow suit. During a recent interview with Screen International, Apple executive Eddy Cue said that the company currently ...

Apple today announced that it has officially rebranded Search Ads as ‘Apple Ads’, reflecting the expanding scope of Apple’s advertising business. When Apple first launched ads in the App Store, they ...