Apple has slashed the number of app categories listed in the Mac App Store's Categories tab, an apparently intentional move that may irk Mac users and developers who rely on the tab to aid app ...

Apple will begin using AI technology to power the discovery of apps on the App Store, the company announced at this week's Worldwide Developers Conference ...

Apple’s plans to improve App Store discoverability using AI tagging techniques are now available in the developer beta build of iOS 26. However, the tags do not appear on the public App Store as of ...

Since the launch of iOS 6 on September 19th, we’ve been tracking Apple’s efforts to promote a new section of the App Store called “App Collections”.In late June 2012, Apple launched “Game Collections” ...

When the Messages App Store first launched just ahead of iOS 10, there was no categories section, making it difficult to discover apps beyond those that were featured by Apple.

With the iPad slowly becoming available in 9 more countries, Apple has decided to give a much needed new look to the App Store categories. Overall, single categories now look just like the homepage of ...

After some complaints about app discoverability for the new Apple TV App Store that launched late last month, Apple appears to be rolling out curated categories for the storefront not unlike its ...

To assign a category to your apps, visit the Pricing and Availability section in App Store Connect. Categories can be defined for apps or also for individual in-app purchases.

Having apps ‘featured’ in the App Store could be hugely beneficial for downloads and revenue but isn’t a guaranteed way to find success, according to the latest report from Distimo. The analyst firm ...

As of 2022, Apple had 1,783,232 apps in total on the App Store, according to a 2022 App Store Transparency Report published on the company’s website (via 9to5Mac).It’s the first report ...

The analysis here is limited to the U.S. App Store and was measured using Appfigures’ Mobile Market Index. This index tracks the downloads and revenues of the top 25 apps in each category and ...