If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

US firm Flurry has announced some new tools for its mobile application analytics technology: User Flow Tracking and Dynamic Parameters. The first is equivalent to click-streams on the web, says Flurry ...

Apple has introduced a new way for developers for platforms like the iPhone to track their apps’ performance. It’s a new dashboard called peer group benchmarks that shows percentile data on how an app ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

More than 50 new reports are now available through the App Store Connect API. The report covers hundreds of new metrics to help developers comprehensively evaluate app performance and find room for ...

Find the best predictive analytics tools to boost customer experience with clear top picks, pricing guidance, and an easy how-to choose checklist. Predictive analytics tools are revolutionizing ...