Amazon has struck a deal with the NLRB that should end the question whether it’s a joint employer with its DSPs. The post ...

Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.

Amazon’s Demand Side Platform (DSP) has many advantages for search marketers doing display. Here's what you need to know to get started. Amazon’s Demand Side Platform (DSP) might not be the initial ...

Amazon has emerged as a formidable challenger to The Trade Desk’s DSP market share. And at least one major agency holding company might be pivoting a large share of its programmatic business to Amazon ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. The Trade Desk has a target on its back — shaped like an Amazon logo. Earlier this month, The Trade ...

In a major move for the streaming and advertising worlds, Amazon and Netflix have partnered to make inventory from Netflix’s ad-supported tier available on Amazon’s demand-side platform (DSP). By Q4, ...