Energy drink maker Celsius is paying $1.8 billion to buy rival Alani Nu, a brand that has been propelled by social-media influencers and pitches itself as a low-cal fitness aid. Celsius will pay $ ...

Celsius's acquisition of Alani Nu creates a powerhouse company that could dominate the 'better-for-you' energy drink category. In the FMCG industry, there is a concept called the 'Illusion of Choice'.

Last month, energy-drinks group Celsius Holdings announced the acquisition of US Alani Nutrition (Alani Nu), home to a range of zero-sugar energy drinks, snacks, and protein shakes, for $1.8bn.

By acquiring the Alani Nu brand, Celsius Holdings (NASDAQ:CELH) has tapped into the women’s segment of the U.S. energy drink category, luring this demographic fr ...

Celsius Holdings is buying energy drink rival Alani Nu for $1.8 billion in cash and stock, including $150 million in tax assets. It’s the biggest deal for Celsius since the Florida-based company ...