Take-Two confirms AI-generated game ads are already being used internally, while Rockstar claims GTA 6 itself will avoid AI ...

Roblox has introduced agentic AI tools in Roblox Studio, enabling creators to plan, build, and test games from a single prompt. The launch coincides with the circulation of exploit scripts for popular ...

Roblox anime creators adopt AI tools for faster game design Roblox’s new AI-assisted creation features and external development platforms are making it easier for developers to build anime-inspired ...

Yesterday, Google revealed its Project Genie AI-generation tool, allowing people to make “interactive environments” in seconds using just prompts. Today, in response to this, a bunch of investors seem ...

This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...

At GDC 2026, Google trumpeted Gemini-powered games, but the industry still hasn't found must-have uses to win over players and developers. David Lumb is a managing editor for the mobile team, covering ...

AI in gaming is revolutionizing how players experience virtual worlds. From AI NPCs that remember past actions and adapt to player behavior to procedural generation creating endless quests and dynamic ...