Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

It’s hard to stand out when so many others create content in the same space. A good content marketing plan guides your ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

Disney is selling streaming ad packages around Oscar winner 'Anora,' while the upcoming women's college basketball tournament ...

The annual marketing plan’s reputation isn’t quite as respected. It’s an activity usually faced with dread. However, planning ...

and 67% say they plan to increase spend on digital display/video. Respondents say that in the current macroeconomic conditions, the most critical advertising capabilities and media investments are ...

To that end, Roku offers up content as well, and sells ads accordingly. The latest ad sales plan did not go over well with viewers. Investors were happy enough, though, and sent shares up nearly 2.5% ...

Create Buyer’s Persona For developing an effective and perfect content marketing plan, businesses should understand and figure out their actual target audience. A clear definition of a public is ...