While YouTube remains the most-watched video platform among U.S. kids, TikTok is rapidly gaining both viewership and purchase influence, according to the latest study conducted by Giraffe Insights for ...

Although SuperAwesome is no longer part of Epic Games, it’s got a game plan to expand its youth-focused ad marketplace, CEO Kate O’Loughlin told AdExchanger. After being acquired by Epic Games a ...

Roblox is finally letting brands advertise to the under-13 crowd for the first time – but very cautiously. After years of not showing ads to users under the age of 13, Roblox said in April that it ...

Add Yahoo as a preferred source to see more of our stories on Google. TV commercials are practically a synonym for annoyance. But for Gen Alpha, YouTube ads are a can’t miss even when they are a can ...

Children’s advocacy groups including Fairplay and Common Sense Media are asking the Federal Trade Commission to investigate Google, saying the tech giant serves personalized ads to kids on YouTube ...

Children's exposure to food and drink ads during kids' TV shows has dropped substantially since food and beverage makers pledged to stop advertising unhealthy fare during children's TV shows. Yet, ...

One of the top sources of added sugar in children’s diets is in their breakfast cereal. A new study shows that advertising drives sales of high-sugar cereals when it’s aimed directly at kids under 12 ...

In a finding that highlights the current limitations of contextual ad placement capabilities and content disclosure for advertisers on connected TV, a new study finds 20% of all ad breaks targeted to ...