NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to raising awareness of and advancing the growth of addressable TV advertising, released new research ...

The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just connected TV inventory but also linear inventory. But addressable TV remains a small piece of buying, ...

Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...

Go Addressable, a trade organisation dedicated to furthering the growth of addressable TV, has published research that highlights the value of addressable TV advertising, or the ability to serve ...

Addressable has raised $6 million in funding for its Web3 growth marketing business, which handles paid ad campaigns for Web3 companies. The deal is the second round of funding this year, bringing its ...

For several years, I’ve worked at a monetization-focused conference that has featured deep debates on probabilistic versus deterministic measurement. Each time I start to hear this kind of chatter, I ...