Recently having a 2023 Toyota Prius for a week, for up-close scrutiny and drive time, reminded me of the big Hollywood movie franchises that help keep us entertained across decades and generations.

Introduction - Find the best Toyota deals! Through the years, most of us have learned what the Toyota Prius is. And what it isn't. As the pre-eminent hybrid vehicle, the first several generations of ...

The Toyota Prius helped introduce the U.S. car-buying public to the idea of a vehicle with a gasoline-electric hybrid powertrain back in 2001, and a substantial chunk of that population liked what ...

Noah is a long-time writer, editor, content manager, and creative based in the United States. Electric, hybrid powertrains, and battery specifications are his specialties, as well as general clean ...

Forbes contributors publish independent expert analyses and insights. I cover the auto industry, from breaking news to car reviews. Oct 30, 2023, 08:50pm EDT This article is more than 2 years old. The ...

With extensive knowledge of cars and years' worth of work, I am very passionate about automobiles. Nothing makes me happier than being behind the wheel of a car! I am especially passionate about ...

The Prius has long since relinquished its sole grip on the hybrid car scene, with new rivals emerging constantly. Yet the all-new version unleashed this year is the ultimate Prius – solid, efficient, ...

Gazoo Racing just took the Prius to the next level. Despite its start as a dorky vehicle for the smug, the 2023 Toyota Prius has really turned around its image. While it's still a hybrid, it's ...

Toyota revealed the all-new 2023 Prius and Prius Prime at the 2022 Los Angeles Auto Show. And we were confused because the Prius is now pretty good-looking. Now we've already driven the Prius hybrid ...

At the SEMA show at the beginning of November, Toyota announced an Associated Accessory Products (AAP) program for the main brand and for Lexus. Instead of making customers go to the aftermarket for ...