Sony is raising the price of its PlayStation 5 consoles by $50 each in the U.S. beginning Thursday, the company announced on Wednesday. Why it matters: The move reflects companies starting to buckle under pressure from President Trump 's tariffs, raising prices or signaling that increases are coming.

Sony is increasing the price of the PlayStation 5 in the U.S. as of tomorrow, August 21. In a brief statement posted to the PlayStation Blog during Gamescom, the megacorp said that from tomorrow, the updated recommended retail price for all variations of the PS5 — base, digital edition, and PS5 Pro — will increase to:

Sony has announced something we’ve been expecting all along, and that’s increase the price of the PS5 console. This increase applies to all PlayStation 5 console variants. The price increase in the US will take effect tomorrow, August 21, which means if you’re on the fence on picking one up, best to do it today.