Tennessee Athletics is emphasizing NIL support over brand popularity as sign of shifting times in new college sports ...

When Pate brought up the topic of having a person who takes care of college football and doesn't try to get benefits from a ...

NIL has forced every head coach in America to adjust their philosophy on recruiting, and Kirby Smart is no different.

Georgia’s head coach calls for balance and transparency in NIL as recruiting wars escalate and non-revenue sports face ...

House Bill 184 would prohibit NIL contracts inked in Ohio from extending beyond the time an athlete spends in college.

NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

Jon Kappes, an associate research professor at Arizona State’s Sandra Day O’Connor College of Law who recently hosted an ...

A new state law protects Tennessee universities from antitrust lawsuits by athletes unhappy with player-pay rules coming to college sports. Here's how ...

OKLAHOMA CITY (AP) — NiJaree Canady smiled broadly as she held up a gaudy championship belt with the Big 12 logo in the ...

It may have been a surprise to some when highly regarded offensive lineman Jackson Cantwell committed to Miami instead of ...

West Virginia pitcher Robby Porco offers the best NIL deal in college baseball. It is actually the best NIL deal in college sports history. He just wants ...