This article was originally published on www.si.com as Apple Could Dive Further Into Formula 1 Partnership After Success of ‘F1’ Film. The United States broadcast rights for Formula 1 could be set for a bidding war.

Apple is in advanced talks to acquire the U.S. broadcast rights for Formula 1, currently held by Disney-owned ESPN, which expires at the end of 2025. The move comes after the blockbuster success of F1: The Movie starring Brad Pitt,

Apple is in talks to acquire the U.S. rights to screen Formula 1 when the broadcast contract becomes available next year, Financial Times reported on Wednesday. Reuters could not immediately confirm the report.