Target has reduced its full-year sales forecast, with its CEO signaling price rises over tariffs have not been ruled out and blaming declining sales in part on backlash to rolling back diversity, equity and inclusion (DEI) efforts.

A second boycott against Walmart and its affiliated stores is underway as some shoppers protest what they call corporate greed, companies that have rolled back their diversity, equity and inclusion efforts and President Donald Trump 's efforts to eliminate federal DEI programs since taking office.