The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty ...

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

Ideas for the Utah Mammoth game-day experience. McAfee and his team shared multiple ideas with Smith that could be i ...

The NHL's newest team, the Utah Mammoth has officially launched their first collection of licensed NHL merchandise just one ...

After Smith Entertainment Group ran into trademark troubles with the potential “Utah Yeti” name, fans pivoted and adopted Mammoth as their No. 1 choice. And it showed in the polls. Among the ...

But had Utah made the playoffs, how would it have done? Let’s speculate, using stats to form an opinion. To this point in the playoffs, 35% of the games have been decided by one goal. It’s crucial to ...

The Utah Mammoth has unveiled a strong new logo and identity, representing strength and embracing Utah's Ice Age history. The ...

Utah Hockey Club is morphing into the Utah Mammoth. That’s what the NHL franchise will permanently be known as, the ...

The long wait is over as Utah’s NHL team finally has a permanent name and will now roam the rink as the Utah Mammoth.

SALT LAKE CITY — Immediately after the Utah Hockey Club's official new team name was announced as the Utah Mammoth Wednesday morning, fans rushed to the Delta Center to get their hands on the ...