With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty ...

But had Utah made the playoffs, how would it have done? Let’s speculate, using stats to form an opinion. To this point in the playoffs, 35% of the games have been decided by one goal. It’s crucial to ...

Ideas for the Utah Mammoth game-day experience. McAfee and his team shared multiple ideas with Smith that could be i ...

After Smith Entertainment Group ran into trademark troubles with the potential “Utah Yeti” name, fans pivoted and adopted Mammoth as their No. 1 choice. And it showed in the polls. Among the ...

The NHL's newest team, the Utah Mammoth has officially launched their first collection of licensed NHL merchandise just one ...

The Utah Mammoth has unveiled a strong new logo and identity, representing strength and embracing Utah's Ice Age history. The ...

Kerfoot sported the team’s black home jerseys that feature the primary logo of the “Mountain Mammoth” as the crest of the jersey. Durzi wore the white away jerseys that feature “UTAH” written ...

The NHL's Utah franchise has officially announced that its new permanent name will be the Utah Mammoth. After several rounds ...

The long wait is over as Utah’s NHL team finally has a permanent name and will now roam the rink as the Utah Mammoth.

Utah Hockey Club is morphing into the Utah Mammoth. That’s what the NHL franchise will permanently be known as, the ...

McAfee and his team shared multiple ideas with Smith that could be incorporated at the Delta Center and in the Utah Mammoth fan experience. McAfee shared his idea for a hand sign for the team’s ...