For decades, Southwest Airlines was known and praised as a consumer-friendly option for travelers with transparent pricing, a ...

“The way that we look at reach is going to be different. You look at your reach through your digital media, and I see us shifting more dollars from digital ad media to influencer or creator media,” ...

Hosted by Aby Varma, founder of Spark Novus, this Marketing AI SparkCast episode explores why every enterprise needs an AI ...

Today, it takes about 49 minutes for Southwest to turn a plane around, which is still faster than the other major U.S. airlines, according to data Southwest shared with investors in September.

Southwest Airlines became the US's largest domestic carrier by offering free bags and open seats — now it's ... The airline found success using unconventional marketing and operational strategies.

Southwest Airlines Co. (NYSE:LUV), the fourth-largest U.S. airline by revenue with annual sales of $27.5 billion and a market capitalization of $20.3 billion, is embarking on a series of strategic ...

Rob Britton is a retired American Airlines executive who now teaches marketing and strategy at Georgetown University. He said it’s important to remember Elliott is a minority owner of Southwest.