Mattison shared those numbers during a conversation about using AI tools to assist with the staggering volume of advertising and marketing materials that flow through Disney’s digital pipes.

The Stitch interruption trailers of 2002 are part of one of the most iconic Disney marketing campaigns in the last two decades. These teasers showed Stitch from Lilo & Stitch disrupting iconic ...

Top marketing chiefs discussed working with sibling streamers, trying to reach Gen Z and more on Thursday at Variety's ...

Disney Cruise Line has launched a new digital out-of-home campaign to show the magic of Disney at sea. Created by Havas London and Disney’s in-house team, the campaign aims to ...

Lisa Becket, EVP Global Marketing for Disney Experiences ... powerful and innovative campaigns in the entertainment industry…and beyond.

The creative duo behind luxury brand Coperni share the origins of futuristic fashion and magical storytelling that brought ...

Ahead of Marvel's latest movie, let's determine if the studio's fresh approach will result in a box-office bonanza.

Following the movie's opening, Disney's marketing mavens bring out the biggest gun in the Marvel Cinematic Universe arsenal.